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Northern Sports Excellence
At our sporting goods store, we take pride in delivering exceptional customer service that goes above and beyond.
Our dedicated team of experts is here to assist you in finding the perfect gear for your sporting needs, whether it's for hockey, soccer, or any other sport. With a wide variety of products always on hand, you'll have no trouble finding exactly what you're looking for. But what truly sets us apart is our commitment to ensuring you make the right choice. We offer an in-store shooting zone where you can personally test out hockey sticks and equipment, allowing you to make an informed decision. And now, we're thrilled to introduce our new spacious layout that provides a comfortable and enjoyable shopping experience for all our customers. Your satisfaction is our top priority, and we can't wait to welcome you to our store.
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Former Soo Thunderbird opens east-end sporting goods store
Kyle Jones combines love of sports and business at Northern Sports Excellence on Trunk Road; 'We don’t want anyone walking out of here disappointed'
After a soft launch last month, a new sporting goods store will officially open tomorrow in the city's east end.
“This idea began to come to fruition two years ago," owner Kyle Jones told SooToday. "I saw an opportunity for something different for myself. I’ve always been intrigued by retail and sports."
Northern Sports Excellence — located at 197 Trunk Rd, Unit 2. — is big on hockey equipment, but also sells gear and apparel for other sports including soccer and the increasingly popular sport of pickleball.
Skate sharpening is available at the store, along with an area where shoppers can test the feel of a hockey stick before making that final purchase by taking shots at an empty net.
The 8,000 square foot business is unique in that it is one of few sporting goods stores located in the city’s east end.
Born and raised in the Sault, Jones has enjoyed playing many sports, listing hockey and golf as his favourites.
He played defence for the Soo Thunderbirds for four seasons and was picked as the NOJHL’s best overall team player for 2004-2005.
He later played hockey and golf for Marian University in Wisconsin.
Having earned a business degree in the U.S., he returned to the Sault and worked in media sales before working with his parents in the restaurant business, then decided to open his own sporting goods business.
“It gives me a sense of joy coming to work every day knowing I’m going to have people walking out of here happy with what they’ve bought," Jones said. "It’s about the customers. We don’t want anyone walking out of here disappointed. That’s my mantra."
Read on SooToday.com
